Mobile software is still at its infancy, but it’s still useless overall. I’ll tell you why I believe this, as well as provide some guidelines for mobile software developers to increase their user base and gain loyalty.
Background
Smartphones and Pocket PC phones are now heavily marketed, and more within reach than even 1 year ago. Manufacturers, mobile operating system developers, and carriers such as Microsoft, HTC, Palm, and Verizon have participated in extensive marketing campaigns during this time. Posters and ground mats have invaded subways (often 30 posters at one time).
As …

One of the many reasons new business ventures fail is the lack of a well formed team. In 2001, TWC wrote a press release that stated “Some 83% of all business start-ups fail, often because of intrinsic weaknesses in their management teams.” An article on CNN Money mentions that often times “dream teams” lead to failure because of too many all-stars on one team (synonymous with ‘too many cooks spoil the broth’). The opening statement in an article by Ian MacLachlan of Business Team states “The primary reasons for …